Gartner Research

Market Trends: A Blueprint for Successful CSP Partnerships With OTT Providers

Published: 10 April 2015

ID: G00272582

Analyst(s): Gyanee Dewnarain

Summary

CSPs find it increasingly challenging to compete against established over-the-top brands and are instead opting for opportunistic partnerships. Strategic planners should develop a blueprint that reaps optimal business benefits from such alliances while minimizing the risks.

Table Of Contents
  • Recommendations for CSPs

Introduction

Market Trend

  • Collaboration Blueprint
  • Goals and Objectives
  • SWOT Analysis
    • Challenges Faced by OTT Players
    • Customer Pain Points Associated With OTT Services
    • CSP Opportunities to Add Value to OTT Propositions
    • CSP Risks and Challenges From OTT Collaboration
  • Business Model
    • Commercial Agreements Between CSPs and OTT Vendors
    • CSP Go-to-Market Strategy With Customers
  • Metrics and KPIs
  • Technology Enablers
  • Recommendations for CSPs Seeking to Partner With OTT Providers

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