Gartner Research

What's Hot in CRM Applications in 2015

Published: 10 April 2015

ID: G00273271

Analyst(s): Theodore Travis , Brian Manusama , Ed Thompson , David Kohler, Kimberly Collins


With SaaS now mainstream, and social and mobile cooling, the hot areas of CRM are altering. Among IT leaders in support of sales, customer service and support, marketing, and digital commerce, various forms of analytics are hot, as are technologies that cut across multiple channels.

Table Of Contents


  • Marketing
  • Sales
  • Customer Service and Support
  • Digital Commerce
  • Adjacent Initiatives Impacting CRM

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