Gartner Research

Market Trends: CSP Sales Strategies for the Internet of Things and M2M Communication Services

Published: 13 April 2015

ID: G00272671

Analyst(s): King-Yew Foong


For communications service providers, the Internet of Things and machine-to-machine services are promising sectors, though their early growth stage and hype pose challenges. CSPs' sales leaders must pursue suitable go-to-market strategies and focus on industry expertise to enhance sales performance.

Table Of Contents


Market Trends

  • The IoT's Early Growth Stage Creates Sales Challenges for CSPs
  • Market Structure Trend
    • Leading CSPs Tailor Sales Strategy to IoT Opportunities

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