Gartner Research

Magic Quadrant for Multichannel Campaign Management

Published: 13 April 2015

ID: G00264787

Analyst(s): Julie Hopkins , Mike McGuire , Adam Sarner , Jennifer Polk

Summary

In 2015, AgilOne, Microsoft and Pegasystems entered an already crowded market of multichannel marketers to choose from. Capabilities across the board expanded, making it harder for multichannel campaign management vendors to prove big competitive differences.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Adobe
    • AgilOne
    • Experian
    • IBM
    • Infor
    • Marketo
    • Microsoft
    • Oracle
    • Pegasystems
    • Pitney Bowes
    • RedPoint
    • Salesforce
    • SAP
    • SAS
    • SDL
    • Selligent
    • Sitecore
    • Teradata
    • Zeta Interactive
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Functions
  • Digital Marketing Capability
  • Market Presence, Momentum and Viability

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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