Gartner Research

The Nine Types of Social Applications to Consider for Your CRM Team

Published: 14 April 2015

ID: G00276507

Analyst(s): Jenny Sussin, Jason Daigler

Summary

Not all social applications for CRM are created equal, and each excels in its own right, for different reasons. IT application leaders supporting CRM must understand the difference in application functionality to identify which type or types of technology best supports/support their business goals.

Table Of Contents

Analysis

  • The Nine Functional Technologies
    • Social Publishing Applications
    • Social Media Engagement Applications
    • Social Analytics Applications
    • External Community Software
    • What is it used for?
    • Internal Community Software
    • Contact Enrichment Applications
    • Product Review Applications
    • Social Network Selling Applications
    • Product Advocacy Applications

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