Gartner Research

Cool Vendors in Digital Advertising, 2015

Published: 14 April 2015

ID: G00274784

Analyst(s): Andrew Frank

Summary

Digital advertising is the dominant discipline for acquiring customers. Although it claims the largest share of digital marketing budgets, digital marketers still struggle to establish its accountability and make effective use of data and content in campaigns. These Cool Vendors can help.

Table Of Contents

Analysis

  • What You Need to Know
  • eXelate
  • Integral Ad Science
  • Mirriad
  • OneSpot

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