Gartner Research

Establish a Data Quality Program to Support Digital Business

Published: 16 April 2015

ID: G00276894

Analyst(s): Mei Selvage


A data quality program is vital for business analytics and MDM. Yet many organizations struggle to use DQ to support business objectives. To turn it around, identify high-value use cases and assess DQ's maturity first, and then analyze typical DQ issues and make them visible.

Table Of Contents


  • Why Is DQ So Important for Digital Business?
  • Becoming Aware of Seven Typical Challenges of DQ
  • Strengths
  • Weaknesses


  • Align DQ With Business Objectives, and Identify High-Value Use Cases
  • Assess the Maturity of DQ/MDM, and Discover Immediate Opportunities
  • Analyze If Typical DQ Issues Fall Into the Business Arena or the IT Arena
  • Making the Invisible Visible by Exposing DQ's Hidden Costs and Benefits

The Details

  • Debunk Six Common Myths

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.