Gartner Research

Cool Vendors in Social Marketing, 2015

Published: 17 April 2015

ID: G00274768

Analyst(s): Jake Sorofman, Julie Hopkins


Social marketers can advance their programs by gathering and applying audience insight, and by using better performance metrics to improve execution. Our Cool Vendors offer emerging tools and technologies to help social marketers design more effective engagement strategies and improve ROI.

Table Of Contents


  • What You Need to Know
  • CommandPost
  • Expion
  • Insightpool
  • LiftMetrix
  • Traackr

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