Gartner Research

Market Guide for Ad Tech

Published: 20 April 2015

ID: G00262695

Analyst(s): Andrew Frank , Martin Kihn


Digital marketing strategists and marketing technologists must lead their organizations' responses to complex disruptions in the ad tech marketplace. Use this guide to identify and differentiate approaches and providers.

Table Of Contents

Market Definition

Market Direction

  • Changing Buyer Landscape
  • Market Dynamics

Market Analysis

  • Market Size

Representative Vendors

  • Diversified Providers — Marketer-Focused
    • Adobe
    • AOL
    • Conversant (Epsilon)
    • Facebook
    • Google
    • Yahoo
  • Diversified Providers — Publisher-Focused
    • OpenX
    • PubMatic
    • Rubicon Project
  • Dedicated Providers — DMPs/DSPs
    • Accordant Media
    • AudienceScience
    • ChoiceStream
    • Collective
    • Criteo
    • DataXu
    • Digilant
    • Dstillery
    • eXelate
    • IgnitionOne
    • Krux
    • Lotame
    • MediaMath
    • Nanigans
    • Neustar
    • Oracle
    • Rocket Fuel
    • Sizmek
    • Turn
    • Yieldr
  • Providers — Multichannel-Based
    • Kenshoo
    • Magnetic
    • Marin Software
  • Providers — Mobile-Based
    • Millennial Media
    • Opera Mediaworks
    • Smaato
    • Tapad
  • Providers — Video-Based
    • SpotXchange
    • Tremor Video
    • true[X]
    • TubeMogul
    • YuMe
    • Videology

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