Gartner Research

Culture Change Is Easier Than You Think

Published: 21 April 2015

ID: G00276736

Analyst(s): Bard Papegaaij, Leigh McMullen , Patrick Meehan


When CIOs are asked, culture change is the excuse often given for why enterprise transformations fail. This leads to the notion that culture change itself is hard, but what if it was easy, even dangerously easy?

Table Of Contents


  • What Is Culture, and Why Does It Seem So Hard to Change?
    • What If Culture Change Was Easier Than We Think?
  • Culture Clashes Happen Because Leaders Let Them Happen
  • The Digital Humanist Approach to Culture Change
    • Understanding the Different Layers of Human Behavior
    • The Personal Brand Is the Most Effective Lever for Real Change
    • Rebuild Your Brand Around the Customer Experience
    • Putting It Into Practice — Developing a Customer-Centric Brand

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