Gartner Research

Create Digital Business Success With Better Interoperability Between Digital Commerce and Web Content Management

Published: 22 April 2015

ID: G00263605

Analyst(s): Chris Fletcher, Mick MacComascaigh

Summary

Digital engagement scenarios require interoperability between digital commerce and WCM. CIOs, solution architects and IT application leaders should use this research to help justify a business case for a solution landscape that fully leverages both digital commerce and WCM technologies.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Build and Maintain a Unified Business Case
  • Organize Around the Required Business Outcomes
  • Determine When to Build Interoperability Between Digital Commerce and WCM
  • Take These Next Steps

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