Gartner Research

A Real-Time Store Monitoring Platform Is Critical for Digital Business

Published: 23 April 2015

ID: G00273875

Analyst(s): Miriam Burt

Summary

Real-time store monitoring platforms can be used by multichannel retailers to deliver excellence in data management. RTSMPs will be essential for competitive advantage in multichannel execution, and critical for digital business.

Table Of Contents

Analysis

  • An RTSMP Is Integral to the Retail Store's Role as the Execution Hub of Cross-Channel Customer Processes
  • RTSMPs Are a Prerequisite for Excellent Data Management in the Store, and Will Become Mission-Critical for Digital Business
  • Recommendations
  • Appendix

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