Gartner Research

Use This Formula to Focus Your Social Marketing Strategy

Published: 23 April 2015

ID: G00272310

Analyst(s): Julie Hopkins


Periods of experimentation and broad investment have left some social marketers with directionless programs. A simple formula will help you focus your efforts.

Table Of Contents
  • Key Challenges



  • Who Do You Want to Engage?
  • Where Is Your Audience?
  • How Will You Engage Your Audience?
  • What Should Happen as a Result of Audience Engagement?
  • How Will You Know You Succeeded?

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