Gartner Research

Social Messaging App Wallets Increase Their Influence on Payment Value Chain

Published: 27 April 2015

ID: G00276990

Analyst(s): Ethan Wang, Christophe Uzureau


Social messaging app providers are launching payment and banking services. They are closer than banks to the consumer context of making a transaction. For CIOs and payment executives, this is a product development opportunity.

Table Of Contents


  • Strong Tailwind
    • Fast Entrants
    • Why It Matters: Context, Incentives, Experience and Liquidity
    • Delivering Need-Based Payment Solutions
  • New Digital Ecosystems
    • Opening Up to Partners
    • Impacting the Financial Supply Chain
    • An Opportunity for Banks
  • Recommendations

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