Gartner Research

Cool Vendors in Consumer Dynamics, 2015

Published: 27 April 2015

ID: G00272034

Analyst(s): Nick Ingelbrecht , Amanda Sabia, Angela McIntyre, Carol Rozwell, Don Scheibenreif , Jason Wong , Andrew Johnson


Product marketing managers of consumer brands need integrated marketing tools as they implement digital business. These Cool Vendors provide innovative approaches to digital business for consumer segmentation, for understanding why consumers do what they do, and for building digital relationships.

Table Of Contents


  • What You Need to Know
  • AdNear
  • Datacoup
  • Sociometric Solutions
  • Thalamus
  • VisualDNA
  • Where Are They Now?
    • Affinnova

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