Gartner Research

Critical Capabilities for Digital Commerce

Published: 28 April 2015

ID: G00262993

Analyst(s): Chris Fletcher , Jason Daigler , David Kohler, Penny Gillespie , Gene Alvarez


Digital commerce platforms are critical to companies' ability to compete in a digital world and increase revenue. Here, we evaluate 11 vendors' products vis a vis five critical capabilities and three use cases to assist IT leaders and managers of digital commerce in their digital commerce endeavors.

Table Of Contents

What You Need to Know


  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Demandware
    • Digital River
    • eBay Enterprise Commerce Platform
    • eBay Magento Enterprise Edition
    • IBM WebSphere Commerce V7
    • Intershop
    • Micros Systems
    • NetSuite
    • Oracle Commerce
    • SAP hybris
    • Volusion
  • Context
    • IT Delivery Model
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Organization/Brand Complexity
    • Digital Store Localization
    • Consumer Buyer Personalization
    • Corporate Buyer Personalization
    • Multichannel Support
  • Use Cases
    • Multichannel Enterprises Selling to Consumers
    • Large Enterprises Selling Globally to Consumers
    • Enterprises Selling to Other Enterprises or SMBs

Inclusion Criteria

  • Critical Capabilities Rating

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