Gartner Research

Critical Capabilities for Digital Commerce

Published: 28 April 2015

ID: G00262993

Analyst(s): Chris Fletcher, Jason Daigler, David Kohler, Penny Gillespie, Gene Alvarez

Summary

Digital commerce platforms are critical to companies' ability to compete in a digital world and increase revenue. Here, we evaluate 11 vendors' products vis a vis five critical capabilities and three use cases to assist IT leaders and managers of digital commerce in their digital commerce endeavors.

Table Of Contents

What You Need to Know

Analysis

  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Demandware
    • Digital River
    • eBay Enterprise Commerce Platform
    • eBay Magento Enterprise Edition
    • IBM WebSphere Commerce V7
    • Intershop
    • Micros Systems
    • NetSuite
    • Oracle Commerce
    • SAP hybris
    • Volusion
  • Context
    • IT Delivery Model
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Organization/Brand Complexity
    • Digital Store Localization
    • Consumer Buyer Personalization
    • Corporate Buyer Personalization
    • Multichannel Support
  • Use Cases
    • Multichannel Enterprises Selling to Consumers
    • Large Enterprises Selling Globally to Consumers
    • Enterprises Selling to Other Enterprises or SMBs

Inclusion Criteria

  • Critical Capabilities Rating

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