Gartner Research

China Summary Translation: Six Best Practices to Deliver Powerful Mobile Consumer-Facing Applications

Published: 29 April 2015

ID: G00277242

Analyst(s): Michael Maoz, Sandy Shen

Summary

Gartner offers six critical best practices for the CIO and marketing leadership hoping to leverage mobile technologies and processes to drive profit and customer loyalty.

Table Of Contents

主要挑战

建议

Six Best Practices to Deliver Powerful Mobile Consumer-Facing Applications

  • Key Challenges
  • Recommendations

Introduction

Analysis

  • Define Specific Personas
  • Do Not Rely on Customers to Know What They Need
  • Prioritize Mobile Applications Sought by Customers
  • Determine the Consistency of the Mobile Experience With Other Engagement Channels
  • Establish Metrics That Quantify and Qualify the Success of the Mobile Consumer Strategy
  • Examine Whether Your Enterprise CRM Application Suppliers Can Deliver Mobile as Part of a Holistic Solution

Case Study

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