Gartner Research

Survey Analysis: Digital Marketing Initiatives Top the List of Sales and Marketing Technology Priorities for Life Sciences

Published: 30 April 2015

ID: G00273849

Analyst(s): Stephen Davies


Digital marketing solutions are the top IT investments in 2015 as life science companies broaden customer offerings and engagement. CIOs and IT leaders should use this survey data to gain insight into cloud computing and digital "chief" adoption sentiments in the life science industry.

Table Of Contents

Survey Objective

Data Insights

  • Investment in Sales and Marketing Technologies — 2014 Versus 2015
  • Moving Up the Steps — Technologies With Increased Investment Focus
  • Moving Down the Steps — Technologies With Less Investment Focus
  • Cloud Implementations Are Expected to Accelerate in 2015 and 2016
  • Companies Are Adding More Strategic Roles to Meet Digital Business Needs
  • CIOs and CTOs Firmly Drive Innovation
  • IT Is Involved in Technology Decision Making, but Stragglers Still Remain
  • Sources for Identifying Innovation Are Moving From Peer Networks to Social Media and Online Communities
  • Methodology

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