Gartner Research

Key Impacts for Planning Across Vertically Integrated Retailers

Published: 30 April 2015

ID: G00271608

Analyst(s): Jan Kohler, Mike Griswold


Vertically integrated retailers face challenges planning demand and supply coverage for owned retail stores and wholesale channels. Retailer supply chain planning teams can leverage a Stage 3 S&OP process to align demand and supply across multiple channels for improved results.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Low demand-planning maturity makes accurate supply planning difficult for retail demand-planning teams
  • Inconsistent demand-planning processes and outputs across key customers restrict retailers' ability to create a single, enterprise view of demand
  • Creating a consolidated demand plan for retailer-owned stores and wholesale channels to develop the corresponding supply plan is challenging for vertically integrated retailers

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