Gartner Research

Silicon Barbie? Mattel Acquires The Learning Company

Published: 05 April 1999

ID: G0077011

Analyst(s): Suzanne Snygg


In mid-December 1998, Mattel and The Learning Company announced a definitive agreement to merge the two companies. Pending approval by the Securities and Exchange Commission (SEC), the merger should be finalized this March. The year 1998 was a tumultuous year of market consolidation in the consumer software arena. Yet, despite the seemingly crazy developments of 1998, few would have guessed that one of the largest producers and acquirers of consumer software would be in turn acquired by a toy mogul. This Perspective examines Mattel's strategy in the market and how it may affect other consumer software vendors in the market.

Table Of Contents
  • Introduction
  • Overall Company Objective and Strategies
  • Industry Analysis
    • Company Product Strategy
  • Competitive Opportunities and Threats
  • Dataquest Perspective
    • Dataquest Recommendations

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.