Gartner Research

Market Trends: Education Is the Primary Market Opportunity for Chromebooks

Published: 05 May 2015

ID: G00273556

Analyst(s): Mikako Kitagawa , Lillian Tay, Isabelle Durand


Chromebooks will continue to see strong sales into education in the next three years. Wider vendor opportunities include consumers and vertical industries, where users are considering the device as a replacement for PCs or an alternative to thin clients running cloud-based services and applications.

Table Of Contents


  • Definition

Market Trend

  • The Market Is Beginning to Expand From Its Education Base
  • Regional Trend: North America Continues to Dominate
    • Vendors' Market Positions
  • Buyers Trend: Business Buyers Are Slowly Emerging in Smaller Businesses and Some Verticals, and Consumer Interest Is Growing
    • A Focus on Education Has Paid Off and Will Continue During 2015
    • Google Targets Businesses With Its Chromebooks for Work Program
    • Consumers Are Now Buying Chromebooks
    • Pushing Into the Consumer Market During 2015 and Beyond
    • Google's China Issue
  • Technology Trend: Are Microsoft's Bing Notebooks a Chromebook Challenger?

Contrarian View

Vendors to Watch

  • Acer
  • HP
  • Lenovo
  • Dell
  • Other Vendors to Watch


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