Gartner Research

Improve Mobile Web Experiences Using Responsive Web Design and Adaptive Tools

Published: 05 May 2015

ID: G00271674

Analyst(s): Jason Wong , Mike McGuire


Marketers can apply mobile Web adaptation tools and responsive design techniques to improve the way their sites render on mobile devices, enhance a mobile user's experience and ultimately increase mobile conversions. Use this research for an overview of trends and criteria for evaluating providers.

Table Of Contents


  • Responsive Design Defined for Marketers
  • Mobile Adaptation Defined for Mobile Marketers
  • Coast Hotels Invests in the Mobile Web
  • What to Look for in a Mobile Adaptation Provider
    • Codeless Development Tool
    • Advanced Analytics
    • Device Detection Database
    • Mobile App Conversion
    • UX Design and Development Services
    • On-Premises Deployment Option
  • Where Mobile Adaptation Is Headed
  • What to Do Next

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