Gartner Research

Market Trends: Digital Business Awakens Optimism as New Growth Opportunities Arise in Western European Application Service Market

Published: 06 May 2015

ID: G00261887

Analyst(s): Susanne Matson , Gilbert van der Heiden


The promise of digital business in the challenging Western European environment provides promise for revenue growth. Service providers that can support clients with application services to support their digital business initiatives will have a key opportunity.

Table Of Contents


Market Trend

  • The Potential of Digital Business Initiatives Gives Optimism to Western European Buyers and Will Keep the Market From Stagnating
  • Digital Business and "Borderless" Opportunities for Western Europe
  • Enterprise Spending With Service Providers Shows a Trend for an Increase
  • Gartner's 2015 CIO Survey Shows European CIOs Focus on Digital Business as a Top Priority
  • Technology Adoption Underpins Digital Business Initiatives
  • Many Skills Will Be in Scarce Supply in Europe as Organizations Look to Digital Business for Growth
  • Demand for Offshore Services Is Continuing but Evolving Into Blended Delivery Models With More Focus on Nearshore Locations
  • Looking Through the Lens of the Gartner Adaptive Sourcing Model
  • Varying Levels of Impact Across Europe's Different Countries
    • Germany
    • Nordics
    • Benelux
    • France
    • Spain and Portugal
    • Italy
    • U.K. and Ireland

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