Gartner Research

Market Trends: Mobile Payment — The Way Forward

Published: 08 May 2015

ID: G00273555

Analyst(s): Sandy Shen


Many consumers don't use mobile payment due to lack of value and trust. Product managers at mobile payment providers should maximize the reach of consumers and merchants, enhance service benefits, and build trust with customers through brand partnership and communication.

Table Of Contents


Market Trend

  • Mobile Commerce Experience Delivering Value Leads to Transactions
  • Trust Comes From Brand Affinity and Security
  • Platform-, Hardware- and Use-Case-Agnostic Payment Services Scale Up More Quickly
  • Technology Trend
    • NFC Transactions Account for the Minority, Despite Momentum From Apple Pay
    • Tokenization Is Being Driven by Apple Pay and Host Card Emulation Deployments

Contrarian View

  • NFC Payment Preferred by Consumers Will Accelerate Adoption

Vendors to Watch

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.