Gartner Research

Vendors Must Become Bimodal to Survive the Flip to Digital Business

Published: 12 May 2015

ID: G00276132

Analyst(s): Daryl Plummer , John-David Lovelock , Tiffani Bova, David Smith


When enterprises embrace digital business, they require new products, services and relationships from their technology vendors, and the providers must master a bimodal approach to meet these needs. Here, we provide some frameworks vendors can use to survive this marketwide flip to digital business.

Table Of Contents


  • The Flip to Digital Business
  • Digital Business Is a New Universe
  • The Industrywide Reset Affects Both Vendors and Customers
  • Bimodal Economics
  • The Velocity of the Sale/Deal
  • The Vendor Provider Power Shift
  • Digital Business Lenses
  • Digital Being
  • Digital Interacting
  • Digital Operating

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