Gartner Research

Insurance CIOs Need to Review Their Strategy for Native Mobile Customer Apps

Published: 13 May 2015

ID: G00273106

Analyst(s): Juergen Weiss


CIOs from North American and European P&C and life insurers consider mobile customer apps as one of the strategic pillars of their digital transformation strategy. Alignment with consumer interests and technical execution remain poor, though, and have led to low adoption rates.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Life and P&C insurance CIOs continue to invest in mobile customer apps, but fail in embracing other key technologies to gain greater client adoption
  • Adoption of mobile apps by consumers among all segments is low in many markets, requiring insurance CIOs to revise their mobile strategies
  • Focusing primarily on native mobile apps has distracted insurance CIOs from supporting alternative mobile interaction technologies and design principles

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