Gartner Research

Market Guide for Marketing Data Providers

Published: 13 May 2015

ID: G00273117

Analyst(s): Andrew Frank , Martin Kihn


Data-driven marketers need more and better data, but the landscape of third-party data providers changes fast. We'll show you how to sort through the variety of providers to find the one that's right for you.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • 4Info
  • Acxiom
  • AddThis
  • AlchemyAPI
  • comScore
  • Demandbase
  • Drawbridge
  • Dun & Bradstreet
  • Epsilon
  • Equifax
  • Experian
  • Fliptop
  • Harte Hanks
  • Infogroup
  • IRI
  • Kantar
  • KBM Group
  • NetSeer
  • Neustar
  • Nielsen
  • NinthDecimal
  • Oracle
  • Pitney Bowes
  • Sizmek
  • TowerData
  • TransUnion
  • Twitter
  • US Data
  • WealthEngine

Market Recommendations

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