Gartner Research

Invest Implications: 'SWOT: IBM in the Midmarket, Worldwide'

Published: 13 May 2015

ID: G00278452

Analyst(s): Andrew Neff

Summary

IBM's midmarket product and channel strategy has a lot of potential, but it remains very much a work in progress. In 2014, IBM not only increased its focus on expanding its cloud service offerings, but also began paying more attention to the midmarket as an area for driving revenue growth.

Table Of Contents

Company Impact

Investment Implications

What to Watch

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