Gartner Research

Use Mobile App Analytics to Drive Positive Change in the Digital Workplace

Published: 14 May 2015

ID: G00274123

Analyst(s): Jason Wong

Summary

Mobility is a critical aspect of the digital workplace, and mobile apps play a key role in transforming the workforce. Digital workplace leaders and mobile strategists must use mobile app analytics to drive continuous improvement in business processes and workforce behavior.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Deploy an Enterprise App Store to Gain Better Visibility Into Mobile App Downloads and Usage
  • Instrument Apps With Behavioral Analytics to Achieve Granular and Action-Oriented Insights
  • Feed Behavioral Analytics Back Into the App Development Cycle for Continuous Improvement

Case Study

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