Gartner Research

Tech Go-to-Market Best Practice: Mastering Business Moments Is Critical to Technology Provider Growth

Published: 15 May 2015

ID: G00274023

Analyst(s): Ed Cordin, Hank Barnes


Digital business moments are enabling organizations to optimize, transform and innovate the experience for their customers and their industries. This research will guide business leaders in tech providers in how to help their clients prioritize and execute their business moment initiatives.

Table Of Contents
  • Key Challenges



  • Look for Business Moment Opportunities as Part of Experience Initiatives
  • Think Beyond the Moment, Looking Both Backward and Forward to Create and Optimize Opportunities
  • Prioritize Moments Based on Their Potential Impact
  • Summary

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