Gartner Research

Market Trends: Implications of Enterprises' Digital Business Transformation on CSP Sales Strategy

Published: 15 May 2015

ID: G00273001

Analyst(s): King-Yew Foong


Addressing enterprises' digital business transformation will require CSP sales forces to demonstrate business value to enterprises. CSPs' sales enablement leaders must build new capabilities and embrace digital business practices to gain credibility and raise sales performance to the next level.

Table Of Contents


Market Trend

  • CSPs Have to Adopt Digital Business Themselves to Improve Sales Effectiveness in Digital Business Market Opportunities
  • Market Structure Trend
    • Enterprises Embracing Digital Business Transformation Will Drive Four Major Changes to CSPs' Sales Approaches

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