Gartner Research

Tech Go-to-Market Best Practice: How to Rapidly Grow Your Midmarket Converged Systems Business During the Digital Boom

Published: 15 May 2015

ID: G00273530

Analyst(s): Jeffrey Hewitt, Mike Cisek

Summary

Converged systems providers must make the right go-to-market and sales model decisions if they hope to win the significant business that the midmarket offers.

Table Of Contents
  • Key Challenges

Introduction

  • Hyperconverged Systems Add to Midmarket Integrated Systems' Momentum

Analysis

  • Demonstrate How Integrated Systems Facilitate a Faster, More Cost-Effective Path to Support and Scale Digital Business Growth
  • Make Product Specifications, Requirements and Business-Specific Solution Examples Readily Available for Customers to Examine as Part of Their Own Buying Journey
  • Offer Credible Evidence That Supports Adoption of Your Solution to Help Your Target Customers Provide an Effective Business Case to Their Management

Case Study

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