Gartner Research

Free PCs in Europe - the winners and losers

Published: 16 August 1999

ID: G0084726

Analyst(s): Pete Day

Summary

Hot on the heels of free Internet access comes a range of supposedly free PCs. Initiated by FreePC.com in the US, the first free PCs in Europe were launched in France, and the concept has now spread to the UK. A variety of packages have been put together by a range of companies, and, though there are risks involved, there is also potential for success if heavy online users are targeted.

Table Of Contents
  • What deals are on offer?
  • Telephony - every sale means more traffic
  • An ISP behind every scheme, but does it make sense for them?
  • Database marketing - low-cost, but risky, customer data acquisition
  • PC vendors can't lose
  • Consumers must beware the small print
  • Target existing online users, not first-time buyers

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