Gartner Research

Content Is a Critical Dimension to Digital Workplace Success

Published: 20 May 2015

ID: G00276113

Analyst(s): Hanns Koehler-Kruener , Karen M. Shegda


Employees want to work with their content and applications in new and more consumerlike ways. IT leaders responsible for content management will achieve more success by rethinking their strategies and toolsets.

Table Of Contents
  • Impacts


  • Individual/Personal Content
  • Team Content
  • Content Ecosystem/Supply Chain

Impacts and Recommendations

  • As today's workforce is more dispersed, mobile and digitally savvy, IT leaders must respond to employee needs for more intuitive and flexible tools for creating, accessing and sharing content
  • Users want content to be available anywhere and anytime, in the context of their specific use case, so IT leaders must ensure that their CM strategies address analytics and search-based navigation
  • Enterprises differentiate themselves from competitors based on the value that individuals and teams create; it is critical for IT leaders to ensure that those workers have the content they need

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