Gartner Research

Market Trends: Chinese Wearables Rely on a Fragmented Ecosystem of Local Apps in the Absence of Google Wear

Published: 20 May 2015

ID: G00273652

Analyst(s): Roger Sheng , CK Lu , Werner Goertz


Due to ongoing disputes between Chinese authorities and Google, many of the company's services are either regularly disrupted or not available at all. Wearable vendors should understand user behavior, and cautiously consider joint ventures and partnerships, before entering the Chinese market alone.

Table Of Contents


Market Trend

  • OS Platforms Are Unifying User Experience Across all Device Categories
  • Market Structure Trend
    • Most Smartwatches Sold in China Will Cost $30 or Less and Run a Version of Android That Provides No Access to Google Services
  • Buyer Trend
    • Chinese Wearable Buyers Want to Use Local App Stores for Apps and Services
  • Regional Trend
    • Chinese Vendors Provide Services Such as Maps, Email and Mobile Payments
  • Technology Trends
    • Android Wear Is Key to Bringing Next-Gen Apps and a New User Experience to Wearable Devices

Vendors to Watch

  • Alibaba
  • Autonavi
  • Baidu
  • WeChat

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