Gartner Research

Reanimate Your Content Strategy for the Best Next Customer Experience

Published: 26 May 2015

ID: G00275873

Analyst(s): Mick MacComascaigh, Jim Murphy

Summary

Digital business requires digital content leaders to rearchitect and reanimate their content management strategy. The best next customer experience will be the competitive battleground for digital business.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • To thrive in digital business, content leaders must marshal a great diversity of content, at a high level of granularity, from a broad range of sources
  • With the irrelevancy of the home page and the futility of the "single source of the truth," digital content leaders must rethink their principles, processes and technologies
  • Digital content leaders must exploit a broad array of new technology components to guide customer behavior and facilitate ongoing digital engagement

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.