Gartner Research

Reanimate Your Content Strategy for the Best Next Customer Experience

Published: 26 May 2015

ID: G00275873

Analyst(s): Mick MacComascaigh , Jim Murphy


Digital business requires digital content leaders to rearchitect and reanimate their content management strategy. The best next customer experience will be the competitive battleground for digital business.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • To thrive in digital business, content leaders must marshal a great diversity of content, at a high level of granularity, from a broad range of sources
  • With the irrelevancy of the home page and the futility of the "single source of the truth," digital content leaders must rethink their principles, processes and technologies
  • Digital content leaders must exploit a broad array of new technology components to guide customer behavior and facilitate ongoing digital engagement

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