Gartner Research

Competitive Landscape: Hybrid Ultramobile Devices (Two-in-One Notebooks and Tablets)

Published: 26 May 2015

ID: G00273658

Analyst(s): Lillian Tay, Annette Jump , Tracy Tsai


Hybrid device vendors are accelerating the speed of innovation to lead this fast-growing but still experimental device segment. The challenge for product managers is to determine effective product design, such as convertible or detachable, which satisfies targeted buyers' preferences and demands.

Table Of Contents


  • Definitions
  • Competitive Situation and Trends
    • PC Vendors Are Expanding Into Hybrids for the Tablet and Notebook Replacement Market
    • PC Vendors Are Experimenting With Specifications of Hybrids
  • Competition for Hybrids Is Mainly in Mature Markets
  • Market Players
  • The Future of Competition
    • PC Vendors Capitalize on Hybrids to Offset the Decline From Notebooks
    • Vendors Will Compete on an Optimized Number of Models — Feature Ratio for Profitability
    • Windows 10 Will Drive the Optimized Two-in-One Experience
    • First-Time Device Buyers Who Don't Have Tablets or Notebooks
    • Business and Consumer Market
  • Competitive Profiles
    • Asus
    • Lenovo
    • HP
    • Acer
    • Dell
    • Microsoft
  • References and Methodology

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