Gartner Research

Competitive Landscape: Hybrid Ultramobile Devices (Two-in-One Notebooks and Tablets)

Published: 26 May 2015

ID: G00273658

Analyst(s): Lillian Tay, Annette Jump, Tracy Tsai

Summary

Hybrid device vendors are accelerating the speed of innovation to lead this fast-growing but still experimental device segment. The challenge for product managers is to determine effective product design, such as convertible or detachable, which satisfies targeted buyers' preferences and demands.

Table Of Contents

Analysis

  • Definitions
  • Competitive Situation and Trends
    • PC Vendors Are Expanding Into Hybrids for the Tablet and Notebook Replacement Market
    • PC Vendors Are Experimenting With Specifications of Hybrids
  • Competition for Hybrids Is Mainly in Mature Markets
  • Market Players
  • The Future of Competition
    • PC Vendors Capitalize on Hybrids to Offset the Decline From Notebooks
    • Vendors Will Compete on an Optimized Number of Models — Feature Ratio for Profitability
    • Windows 10 Will Drive the Optimized Two-in-One Experience
    • First-Time Device Buyers Who Don't Have Tablets or Notebooks
    • Business and Consumer Market
  • Competitive Profiles
    • Asus
    • Lenovo
    • HP
    • Acer
    • Dell
    • Microsoft
  • References and Methodology

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.