Gartner Research

The Impact of Cloud on Your MDM-Powered Customer Experience

Published: 28 May 2015

ID: G00278013

Analyst(s): Eric Thoo , Michael Moran


The drive for an enhanced customer experience is shifting organizations' center of data gravity from behind the firewall to beyond it, which affects master data management. This research highlights recommended actions to help information and MDM program leaders proactively address this evolution.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Migration to cloud-based services and data is shifting the center of gravity for application data from behind the firewall to beyond it, so MDM program leaders need to address the impact on their master data
  • Attainment of speed and agility for business processes using cloud-based services and data will come at the cost of increasingly complex MDM programs for which program leaders must plan
  • The increased sourcing of services and data beyond the firewall is decreasing the level of organizational control for information leaders, while simultaneously increasing external dependencies for MDM
  • The locus of information governance for master data will also migrate to beyond the firewall, causing information leaders to evolve their model of control to one that incorporates trust

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