Gartner Research

Tech Go-to-Market: The Future of Sales Is More Digitally Supported, Customer-Focused and Strategically Aligned

Published: 28 May 2015

ID: G00278402

Analyst(s): Tiffani Bova

Summary

To build a strong future sales force, technology providers' business unit and strategy leaders must better enable their sellers with skills that drive customer value. A targeted focus and tighter alignment with digital marketing initiatives and new buyer journeys can create a competitive advantage.

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