Gartner Research

China Summary Translation: Competitive Landscape: Digital Maps, China

Published: 28 May 2015

ID: G00278082

Analyst(s): Jane Zhang

Summary

Digital mapping and location intelligence are critical elements to the digital business initiative of a retailer or venue owner. Strategic planners for digital map vendors must focus on indoor mapping, needs fulfillment and data transparency to engage venue owners and drive platform participation.

Table Of Contents

主要观点

建议

Competitive Landscape: Digital Maps, China

  • Key Findings
  • Recommendations

Analysis

  • Competitive Situation and Trends
    • Mobile Maps Become the Main Battleground
    • User Base Plateau Leads to Market Consolidation
    • Developing Digital Maps Into Developer Platform
    • Government Lowers Bar for Foreign Invest in Internet-Based Map Data
  • Market Players
  • The Future of Competition
    • Indoor Mapping, Needs Fulfillment and Data Transparency Are Key to the Future Success of Digital Map Vendors
  • Competitive Profiles
    • Baidu
    • AutoNavi/Alibaba
    • NavInfo
    • Careland
    • Palmap
    • Google Maps
    • Apple
    • China Mobile
  • References and Methodology

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