Gartner Research

The Impact of Big Data on Master Data Management and How to Survive It

Published: 29 May 2015

ID: G00274290

Analyst(s): Saul Judah , Bill O'Kane , Nick Heudecker


Organizations that align big data with master data management will gain competitive advantage by using new insights to take targeted actions. CIOs, CDOs and information leaders must understand the impact of big data on MDM to leverage such significant opportunities.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Big data requirements are driving the need for broader adoption of MDM, in turn exposing the need to urgently review information strategy and better integrate these two disciplines
  • As big data sources are adopted, there is a critical need for effective, trust-based information governance for master data
  • The information risk profile in the organization changes with the inclusion of big data sources connected with MDM
  • The existing information infrastructure approach for MDM may not be adequate to accommodate big data sources on an enterprise scale, and should be reassessed

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