Gartner Research

Tech Go-to-Market Best Practice: Leveraging Routes to Market for Emerging Provider Business Leaders

Published: 02 June 2015

ID: G00275645

Analyst(s): Mark Paine , Ed Cordin


With so many possible routes to market and combinations available for technology providers today, which are the best for your target market, business and product today and in the future? This document for emerging providers explains how to choose.

Table Of Contents
  • Key Challenges



  • Start With a Strategic Business (Marketing) Mindset
  • Identify a Price/Volume Position for Your Product
  • Know and Track the Route-to-Market Trajectory for Your Product and for Your Price/Volume Position
  • Consider Your Price/Volume Position and Market Entry Timing
  • Don't Forget Your Competition
  • Conclusion
  • Appendix
    • Emerging Providers in the Context of This Research

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