Gartner Research

Low-Cost Airlines Take Off In Europe

Published: 03 July 2000

ID: G0089358

Analyst(s): Gill Mander


Low-cost airlines such as Ryanair and easyJet already sell a high proportion of their tickets online. This Research Brief examines why they have been so successful at selling online, and how the Web helps these companies reduce costs and expand their potential markets. This document also looks at alternative revenue streams.

Table Of Contents
  • Introduction
  • The Web Is Ideal for Selling Cheap Flights
  • Low-Cost Airlines Stimulate Demand, Expanding the Market
  • Benefits for Airlines and Their Customers
  • Educating Customers to Buy Online
  • E-Market Intelligence Perspective: Changing the Travel Landscape

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