IBM's new Watson Analytics combines advanced analytics with data discovery in a cloud-only product, with freemium options. We explain its impact on the analytics and data discovery market, and advise business intelligence and analytics leaders how to respond.
Impacts and Recommendations
- IBM Watson Analytics brings advanced analytics to mainstream business users, potentially redefining the data discovery experience for all users
- Initial product immaturity is unlikely to impact prospective Tableau and Qlik customers in the short term, but integration with IBM Cognos BI deployments will offer Cognos BI customers an alternative for governed data discovery
- Watson Analytics forces BI and analytics leaders with primarily on-premises data sources to consider the implications of a cloud-only approach
- IBM's delivery of smart data discovery will raise BI leaders' awareness and accelerate adoption of products that bring advanced analytics to mainstream business users and citizen data scientists
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