Gartner Research

Market Trends: Framework to Enable Service Providers to Differentiate in Supporting Client Digital Business Initiatives

Published: 03 June 2015

ID: G00274734

Analyst(s): Allie Young, Julie Short, Patrick Sullivan


Digital business presents a high-growth opportunity for service providers, but they have difficulty differentiating themselves due to the overuse of "digital." Strategists and practice managers within service providers can use the framework in this document to differentiate and communicate value.

Table Of Contents


  • Digital Business, Digital Marketing and Digitization
  • Digital Business Defined
  • Becoming a Digital Business

Market Trend

  • The Digital Business Services Market Is Confused, but Offers Great Opportunities to Service Providers
    • Business Outcomes and Business Operational Changes Are at the Core of Digital Business Initiatives
  • How Service Providers Are Responding
    • The Digital Business Service Market Framework Helps Service Providers Focus and Position for Different Services and Outcomes

Vendors to Watch

  • The Digital Services Framework Introduces Greater Rigor for Service Providers' Go-to-Market Focus

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