Gartner Research

Forecast Overview: Devices, Worldwide, 2015 Update

Published: 05 June 2015

ID: G00274725

Analyst(s): Lillian Tay, Roberta Cozza , Ranjit Atwal , William Lutman, Annette Jump , CK Lu , Jason Chapman, Tracy Tsai , Annette Zimmermann , Tuong Nguyen , Bruno Lakehal


This Forecast Overview gives Gartner's view of the state of the device market and details the strategic assumptions behind our forecast for this market in 2016 and beyond. Use these assumptions and our forecast to test your market plans.

Table Of Contents
  • Overview
  • Companion Documents

Market Description

Foundational Assumptions

  • Replacement Demand
  • Transfers and Upgrades
  • Product Design and Pricing
  • Changes in Consumer Behavior
  • Technology Roadmaps

Market Model or Methodology

  • Segmentation and Consumer Behavior
  • Influencing Factors
    • New Products and Technology
    • Changes in Consumer Behavior
    • Device Adoption
    • Life Cycles
    • Replacements, Transfers and Upgrades

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