Gartner Research

Market Insight: Leveraging the Early Implementations of Data and Analytics From the Telecom Industry

Published: 08 June 2015

ID: G00278287

Analyst(s): Charlotte Patrick


We analyze the use of data in one particular vertical — the telecom industry — highlighting the most important types of data and areas of most use. This research will help IT strategy teams plan where to focus their data and analytics activities, and provide lessons from the telecom industry.

Table Of Contents
  • Introduction
  • Four Key Areas of Development for CSP Data and Analytics
    • 1. Multichannel Campaign Management
    • 2. Voice of the Customer
    • 3. Contextual Customer Experience
    • 4. External Monetization of CSP Data
  • CSPs Use Data About Customer Usage and Experience Most Frequently

Background and Context

The Impact


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