Gartner Research

How IT Professionals Can Influence Digital Business Strategy

Published: 11 June 2015

ID: G00273389

Analyst(s): John Hagerty


To innovate, adapt and grow in a dynamic, expanding digital economy, strategy must be fueled with a healthy dose of reality that sources from technical professional hands-on experimentation and innovation.

Table Of Contents



  • Execution Disconnected From Strategy Is No Longer Tolerable
    • A Top-Down, "Command and Control" Philosophy Is Hard to Break
    • It's Time to Reconnect Execution to Strategy
  • We Need a New Mental Model for Strategy Co-created Through Execution
    • It's Critical to Get the Context Right
    • IT Professionals Must Share Contextual Insights Throughout the Management Structure
  • Contribute Your Insights to Strategy Co-creation
  • One Size Doesn't Fit All: Learn to Apply More Than One Mental Model
  • Embrace Uncertainty — Error Is Not Failure
  • Re-evaluate Your Decision-Making Practice
  • Operate With Contextual Awareness
  • Use Your Curiosity and Help Create a Learning Organization


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