Gartner Research

The Marketing Technology Leader's First 100 Days

Published: 15 June 2015

ID: G00270801

Analyst(s): Richard Fouts

Summary

A marketing technology leader manages the intersection of marketing and IT to help CMOs craft well-informed technology strategies and decisions. Use our insights to create a plan to achieve early wins and establish your reputation during your first 100 days in the role.

Table Of Contents

Analysis

  • How to Use This Document

The First 100 Days Plan

  • Prepare Phase (Days −10 to 15)
    • Target Outcomes for the Prepare Phase
    • Actions for the Prepare Phase
    • Communication in the Prepare Phase
    • Resources for the Prepare Phase
  • Assess Phase (Days 0 to 30)
    • Target Outcomes for the Assess Phase
    • Actions for the Assess Phase
    • Communication in the Assess Phase
    • Resources for the Assess Phase
  • Plan Phase (Days 15 to 45)
    • Target Outcomes for the Plan Phase
    • Actions for the Plan Phase
    • Communications in the Plan Phase
    • Resources for the Plan Phase
  • Act Phase (Days 30 to 80)
    • Target Outcomes for the Act Phase
    • Actions for the Act Phase
    • Communication in the Act Phase
    • Resources for the Act Phase
  • Measure Phase (Days 45 to 100)
    • Target Outcomes for the Measure Phase
    • Actions for the Measure Phase
    • Communication in the Measure Phase
    • Resources for the Measure Phase

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Log In

Become a client

Learn how to access this content as a Gartner client.

Learn More