Gartner Research

The Marketing Technology Leader's First 100 Days

Published: 15 June 2015

ID: G00270801

Analyst(s): Richard Fouts

Summary

A marketing technology leader manages the intersection of marketing and IT to help CMOs craft well-informed technology strategies and decisions. Use our insights to create a plan to achieve early wins and establish your reputation during your first 100 days in the role.

Table Of Contents

Analysis

  • How to Use This Document

The First 100 Days Plan

  • Prepare Phase (Days −10 to 15)
    • Target Outcomes for the Prepare Phase
    • Actions for the Prepare Phase
    • Communication in the Prepare Phase
    • Resources for the Prepare Phase
  • Assess Phase (Days 0 to 30)
    • Target Outcomes for the Assess Phase
    • Actions for the Assess Phase
    • Communication in the Assess Phase
    • Resources for the Assess Phase
  • Plan Phase (Days 15 to 45)
    • Target Outcomes for the Plan Phase
    • Actions for the Plan Phase
    • Communications in the Plan Phase
    • Resources for the Plan Phase
  • Act Phase (Days 30 to 80)
    • Target Outcomes for the Act Phase
    • Actions for the Act Phase
    • Communication in the Act Phase
    • Resources for the Act Phase
  • Measure Phase (Days 45 to 100)
    • Target Outcomes for the Measure Phase
    • Actions for the Measure Phase
    • Communication in the Measure Phase
    • Resources for the Measure Phase

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