Gartner Research

Market Guide for Digital Business Consulting Services

Published: 17 June 2015

ID: G00273009

Analyst(s): Jim Tully, Julie Short, Elise Olding , Don Scheibenreif , Frances Karamouzis


Digital business consulting services are strategic advisory services aimed at business model innovation. CIOs should use this Market Guide to support the business buyers of these services, who are found at some of the highest levels in the organization.

Table Of Contents

Market Definition

Market Direction

  • Business Model Innovation That Delivers Business Outcomes Is Mandatory
  • IoT Is a Key Component of Digital Business — Not an Optional One
  • Look Beyond the Typical Business Consulting Firms
  • Evolve Experiences Gained in Digital Marketing to Impact the Entire Organization
  • Services to Address Culture and Organizational Change Are Not a "Nice to Have"
  • Digital Business Introduces New Forms of Risk
  • New Techniques and IP Assets Play a Large Part in Rapid Innovation

Market Analysis

Representative Vendors

  • Accenture
  • Atos
  • BearingPoint
  • Boston Consulting Group
  • Cisco Consulting Services
  • CGI
  • Cognizant
  • Deloitte Digital
  • EY
  • HCL Technologies
  • IBM Global Business Services
  • Infosys
  • KPMG
  • McKinsey & Co.
  • PwC
  • Tata Consulting Services
  • Wipro Digital

Market Recommendations

Gartner Recommended Reading

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